No one does efficient and effortlessly beautiful design like Sweden. Sourced from natural materials, eco-friendly and functional - Sweden has become the industry standard for home furnishing. Get lost in the world’s largest IKEA store in Kungens Kurva (56,301 square meters) or find peace and tranquility in the comfort of your own hotel. Discover quality design everywhere you go in Stockholm.
Wellness is a way of life in Sweden. With over 7 out of 10 Swedes reporting that they work out weekly, it’s no wonder that they’re considered to be one of the healthiest countries in the world. Find your pace and lace up your running shoes in Lidingo, known as the island of health, or bike through Djurgarden - former royal hunting grounds along the clean waters of Stockholm.
Stockholm is a shopper’s paradise. With niche Swedish boutiques and exclusive brand stores with designer items, it’s no wonder Swedes are some of the best dressed citizens of the world. Find the city’s most glamorous shoppers in Birger Jarlsgatan - home to the flagship stores of Louis Vuitton, Gucci and Prada. Don’t forget Stora Nygatan, Old Town’s answer for your tourist trinkets and more.
Progressive and modern Sweden is deeply rooted in age-old traditions and celebrations. From Midsummer Eve on on the longest day of the year, to Crayfish parties in the summer with Swedish Semla and Cinnamon buns for desert - Swedes live to have a good time. Become an honorary Swede by celebrating traditions, old and new and discover the unforgettable experience of Stockholm.